week 4 assignment paula hog 0

Week 4 – Assignment

Ad Campaign 

Review the article:

Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from Retrieved from EBSCOHost

In a 2-3 page paper, answer the following:

  • Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
  • Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?

Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.