(Market Potential Index – MPI)

Hi as a part of my MBA, I have to write at least two pages as answers for the following questions, so can you help me with that and please mention to all references that you use I have to list them

Regarding (Market Potential Index – MPI)

  • 1- What are the indicators used in developing this index?
  • 2- Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
  • 3- Using  the MPI, which countries would be ideal for this company to enter? Why?

I do appreciate your help