LSBF Master of Business Administration (Global): Integrative Research and Consultancy Project Assignment/ Research Proposal

LSBF Master of Business Administration (Global)
Master in Finance and Investments
Master in Strategic Marketing
Module Integrative Research and Consultancy Project
Assignment Title Research Proposal
Type of
Research Proposal
Word Limit 3,500 – 4,000 (including reference list and appendices)
Weighting 20%
Plagiarism When submitting work for assessment, students should be aware of the LSBF
guidance and regulations concerning plagiarism. All submissions should be your own original work.
Referencing &
You must submit an electronic copy of your work. Your submission will be electronically checked.
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AI writing tools, like ChatGPT, have likely been used to write text. While
these tools may be useful for developing outlines or editing, we discourage
you from using AI writing tools to generate final text for your assignments.
The Harvard Referencing System must be used. The Wikipedia website
must not be referenced in your work.
You are allowed to upload only ONE attachment (e.g. an Excel sheet) in
addition to your original assignment, unless there is a requirement for more than one document in the assignment brief.
You must upload your assignment in PDF or Word document format.
Your paper will not be graded if it is submitted in any other format.
If you submit your assignment as a PDF version, please include the exact
word count of the assignment on the title page.
On successful completion of this assignment you will be able to:
1. Formulate a research proposal and design this into a workable research plan.
2. Design and manage a business critical independent applied research
in their chosen discipline and present their findings, to a professionally
acceptable standards.
3. Critically evaluate and analyse their findings, report on their conclusions in clear and acceptable standard in the form of an engagement report present analyses of issues and organisational problems in a concise, accurate, clear and interesting manner from the perspective of a consultant.
4. Synthesise theory in a practical context to evidence knowledge, understanding and transferrable skills with regards to the taught components of their studies.
Introduction ‘Before you start your research, you need to have at least some idea of what
you want to do. Without being clear about what you are going to research, it
is difficult to plan how you are going to research it.’ (Saunders, et al., 2003)
Formulating and clarifying the research topic is the starting point of your research project (Ghauri & Gronhaug, 2002; Smith and Dainty, 1991). Once you are clear about this, you will be able to choose the most appropriate research strategy and data collection and analysis techniques. The formulating and clarifying process is time consuming and will probably take you up blind alleys (Saunders and Lewis, 1997). However, without spending
time on this stage, you are far less likely to achieve a successful project (Raimond, 1993).
Your Task You must submit a research proposal in order to complete the Integrative
Research and Consultancy Project.
Your research proposal must be written and presented in the format
outlined below:
Title: A clear and concise title that is informative and helps identify the aim
of the research. The title should be included on your cover page.
Introduction and Industry Background: An introduction to the topic and its concepts. Background information on the chosen industry or sector
and the specific organisation, if applicable. This section should provide
some background information on the research problem related to the
industry/organisation and present the need for the study.
Literature Review: A critical literature review on the chosen topic with justification for your proposed research – identification of the ‘knowledge
gap’ in the literature and how your proposed study will extend the current
knowledge in this field. The search strategy used to identify the literature
may be included in an appendix.
Research Aim, Research Questions or Hypotheses, and Objectives: The overall aim of your proposed study should be presented along with the
specific objectives and research questions/hypotheses that will enable you to
meet your overall aim.
Research Methodology: This section may include the following
information:  The chosen methodology and justification for the choice (i.e.
qualitative, quantitative, or other methods).  The chosen research design to be used in the proposed study
(primary or secondary research, qualitative or quantitative
etc.).  Data collection methods to be used (e.g. survey, in-depth
interview, study etc.).  Plan for any pilot studies or pre-testing, if applicable.  Sample size and justification of choice of sample size.  Study site.
 Participants and Sampling: Description of the proposal sample,
including how participants will be identified and recruited. Any
inclusion/exclusion criteria for participants should be described.  Data Analysis plans: The planned approach to data analysis e.g.
thematic analysis, statistical analysis using SPSS etc. with a
discussion of the rationale for the type of analysis.  Ethical considerations: Include an analysis of the implications of
ethical issues related to the research.
References: The reference list of all publications and resources cited in the
proposal should be included.
Appendices: Drafts of project materials may be included in the appendices,
data collection instruments (questionnaires, interview schedules, interview or
focus group topic guides) and project recruitment materials (e.g. participant
information sheet, consent form, project posters, or advertisements). The
literature review search strategy may also be included as an appendix.
Guidelines Please read all questions and information provided carefully. Answers should
be an appropriate length, keeping in mind the question requirements and total word count allowance.
In addition, your assignment should demonstrate the following qualities:
A critical appreciation of relevant literature and its use to support your argument, substantiate calculations, and address other aspects of the assignment.
Taking ownership of the content, being prepared to debate and argue a personal position, and providing evidence of evaluative skills. A submission made up of extracts from published sources which is descriptive or simply theoretical regurgitation is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of applying theory to practice.
Logical flow of ideas and treatment; appropriate selection of real-world factors related to the companies under scrutiny.
Evidence of additional personal research, and the ability to analyse material from a variety of appropriate, relevant perspectives.
Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.
Marks will be awarded for proper referencing and originality of work. Also note that plagiarism is a serious offence and your submission will be electronically checked.
Your report must be handed in electronically no later than the given date of submission.
Grading Criteria
70%+(Distinction) 60-69%(Merit) 50-59%(Pass) 0-49%(Fail)
A clear and specific
title. Thorough,
thoughtful and
refined introduction
A clear title with
introduction to the
research, most of
the concepts
related to the topic
and industry
background are
covered, providing
fully supported and
suitable research
aims, objectives,
research questions
and/ hypotheses
with sound
discussion on
identifying the gap
in the literature
A sound and critical
analysis of most of
the key literature
on the chosen
topic, including the
relationship to the
topic with
summarization of
previous research
conducted. The
literature review
helps in
understanding how
the research might
help in advancing
the practice in the
A coherent
description of the
approaches and
methods for data
collection. There is
justification for the
choice of
approaches, which
is supported by
Suitable title which is
rather clear.
Introduction includes
clear explanation of
Title is slightly
unclear or not
suitable. There is
some introduction
to the research,
but it is not clearly
background and
context are not
completely. The
research aim,
objectives and
research questions
are rather unclear
or not included.
There is limited
evidence of critical
analysis of
relevant literature
to demonstrate an
understanding of
relevant issues.
Limited or
description of the
approaches or
methods for data
collection, and the
provided is
unclear, irrelevant
or illogical, and
to the research, its the research topic,
relevant concepts some of the key
and industry concepts of the
background and research are
context of the topic. provided. There is
Suitable research some discussion of
aims, objectives, the industry
research questions background and
and/ hypotheses context of the study.
with rationale and The research aims,
identified gap in the objectives, research
literature are questions and/
included. hypotheses are
included with some
justification and
identification of gap
in the literature.
Literature Review A thoughtful and Evidence of critical
comprehensive analysis of some key
critical analysis of key literature on the
literature on the chosen topic
chosen topic, explaining its
including the ways in relationship to the
which the topic has topic and
been studied in the summarization of
past, and what key prior research
findings have conducted. The work
resulted. shows some
The work shows clear understanding of
understanding of how investigating this
how this topic could topic might advance
advance practice in
the field, providing
practice in the field.
clear lines of
reasoning and
relevant examples.
A suitable description
A comprehensive
and highly coherent
description of
of the research
approach and
methods for data
research approaches collection but the
and methods for data rationale may be
collection. The unclear or lacking in
approach is well detail. Arguments
structured with within the approach
adequate can be followed but
justification and is the overall structure
supported by may be somewhat
appropriate appropriate unclear. Some not supported by
academic resources. academic resources relevant resources appropriate
Includes to a great extent. are cited but are not resources.
Comprehensive Good analysis and effectively used to Ethical issues are
awareness of the awareness of justify the choices. not adequately
implications of ethical issues in Ethical issues are described
ethical issues for the relation to the briefly discussed.
research. proposed research.
Writing style conveys
Academic Writing,
Presentation and
An excellent writing
style, which
Writing is clear and
follows an
academic tone.
meaning but might
be unclear at times.
There may be minor
Writing style
conveys meaning
but is unclear at
arguments with There may be a few errors in grammar, times. There may
clarity and follows an minor errors in syntax, word choice be a range of
appropriate grammar, syntax or or spelling. There is errors in grammar,
academic tone. spelling but these an attempt to syntax, word
Grammar, syntax and do not impact the reference work but choice or spelling,
spelling are correct, reader’s ability to there may be errors. which detract
and any secondary understand the Presentation is from the writing.
sources are cited work. Secondary slightly disorganised References for
consistently and sources are cited and may impact the secondary sources
referenced and referenced but flow of ideas. are either
appropriately and there may be small incorrect or
without errors. errors. absent. Structure
Excellent The writing is and presentation
presentation and structured of ideas is not
with a logical flow of appropriately, with organised and
ideas. suitable impacts the flow.
presentation and
generally logical