The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources. Use the below in your community or surrounding area:
- One retail clinic in your local grocery store or retail pharmacy use like a Minute Clinic at CVS or The Walgreen’s clinic.
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected- the location I’m in is Southwest coast of Florida Clearwater, Fl area
- The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
- Describe the facility selected, including its location.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Cite at least 1 reputable reference.
Format your assignment according to APA guidelines.