H3059C Assess Students’ Understanding And Application Of Marketing And Revenue Management Principles In The Hospitality Industry: Marketing And Revenue Management Course Work, RP, Singapore
|University||Republic Polytechnic (RP)|
|Subject||H3059C Marketing and Revenue Management Course Work|
To assess the student’s understanding and application of Marketing and Revenue Management principles in the hospitality industry.
In 2019, the Singapore Tourism Industry enjoyed one of the best years of high-volume tourist arrivals with overall revenues surpassing previous year records. However, when the unexpected COVID-19 pandemic came in, it brought the Hospitality and Tourism Industry down to its knees.
You will need to provide an in-depth analysis of how marketing and revenue strategies have been implemented to help your selected hotel/company overcome the challenges during 2020-2022 and in the recovery phase of 2023. You are also expected to propose some recommendations to tap onto possible opportunities to enhance the selected hotel/company’s branding and positioning in the marketplace.
Implementation of Marketing and Revenue Strategies in Hospitality Industry
- Assignment Objectives
Assess students’ understanding and application of Marketing and Revenue Management principles in the hospitality industry.
- Requirements for Content
This assignment is case-specific to your own workplace and position in your hotel/company in the hospitality industry. State the name of your hotel/company. You are to derive your answers from the hotel/company’s public documents, articles, marketing collaterals, websites, newspaper reports, if available or as observed.
You are to analyse how Marketing and Revenue Management functions in the hotel/company that you selected using the following steps in the Revenue Map.