Please help me out  with this question as a part of my MBA

Read the following article https://globalasiabusinessreview.wordpress.com/2012/06/07/4-ways-to-scale-at-speed-and-capture-the-worlds-emerging-middle-class/

and answer the following questions 

  • Why do multinational firms need to think about the middle class now more than in the past?
  • What should the multinational companies do to capture this emerging middle class?