e-Commerce businesses

Of the many e-Commerce businesses researched during this course, choose one business which you believe has

benefited most from business on the Internet.

For the first part of the discussion I am not looking for a company that exists BECAUSE of the internet, such as Amazon, e-bay or similar company.  We want to focus on a company that has taken their brick and mortar company and incorporated an e-commerce component to it and discuss how going online has benefited them in doing so.

2. Predict the future of e-Commerce, as the shift to smart phones and apps seems unavoidable.  In other words, where do you see e-commerce going in the future given the ever changes in technology.  What might change down the road from what we are doing now?  Will e-commerce continue to grow or is it a fad that will go away at some point?