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“A Rotten Apple?” 


Watch the following 2013 Bloomberg’s video: Apple’s Next Product: Is a New Strategy Needed?




  • Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.

  • For reference, review the supplemental article titled, “Competitve Strategy”, which discusses Michael Porter’s Five Forces.




“Smooth Operator”


  • Elaborate your own definition of production operations management, including manufacturing and service operations. Then, assess the implication of technology in your definition.

  • Lastly, appraise the impact of your previous responses to your Operations, Technology, and Management Plan development.