Create A Plan For The Deli Brand Story To Win Consumers Long Term Loyalty By Delivering An Impactful Marketing Campaign: Brand Management Report, UCC, Ireland
| University | University College Cork (UCC) |
| Subject | brand management Report |
| The requirements of this assignment are to create a plan for the deli brand story to win consumers long term loyalty by delivering an impactful marketing campaign to build on the great services and offerings provided at Costcutter delis. Your plan for the brand story should guide Barry Group to strategically position the Costcutter Deli in the fiercely competitive Deli/Food-To-Go market. The plan for the brand story SHOULD include the following marketing communication tools (not necessarily an exhaustive list):
• Digital Technologies & Social Media • Advertising • Sales Promotion • Public Relations • Experiential Marketing The plan for the brand story should NOT include the following marketing communication tools: • An app • Ecommerce website Barry Group has created a Sustainable Strategic Plan to move the business forward with ambitious targets set for 2030. As part of your brand story, thought should be given to the sustainable impact of any activations. While carrying out research for this brand story, attention should be paid to both convenience competitors and traditional café/ food-to-go businesses. |
