bus475 1050 1400 word paper plus balanced scorecard and communication plan


Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan for E. I. duPont de Nemours & Company.




DUE: Sunday, October 5, 2014 @ 09:00 hours




MUST BE ORIGINAL WORK.  Bibliography work is not acceptable.  Please be aware, I will run the paper through the plagiarism checker.




NOTE: Quality work is of upmost importance. 




Identify key trends, assumptions, and risks in the context of your final business modelforE. I. duPont de Nemours & Company.


Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks.The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis and supply chain analysis.


Consider the following four quadrants of the balanced scorecard when developing your strategic objectives (for an Example of Scorecard SEE ATTACHED):


  • Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:


    • Market share
    • Revenues and costs
    • Profitability
    • Competitive position


  • Customer Value Perspective, includes strategic objectives in areas such as:


    • Customer retention or turnover
    • Customer satisfaction
    • Customer value


  • Process or Internal Operations Perspective, includes strategic objectives in areas such as:


    • Measure of process performance
    • Productivity or productivity improvement
    • Operations metrics
    • Impact of change on the organization


  • Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:


    • Employee satisfaction
    • Employee turnover or retention
    • Level of organizational capability
    • Nature of organizational culture or climate
    • Technological innovation


Develop at least three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3.


Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.


  • For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)


Outline a brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:


  • Define the purpose.
  • Define the audience.
  • Identify the channel(s) of communication and why you selected that channel.


Write a 1,050- to 1,400-word strategic objectives summary for E. I. duPont de Nemours & Company.




  • your balanced scorecard and its impact on all stakeholders,

  • the communication plan.


Format paper consistent with NEW APA guidelines – – SEE ATTACHED for Template and Additional Information.




Must include CITATIONS – consistent with APA format.




Must have a minimum of 5 References and a Reference Page consistent with APA format (may use SAME references from previous papers for Business Model and Strategic Plan for E. I. duPont de Nemours & Company)






  • Assignment Criteria including due date

  • Grading Rubric

  • Example of Balanced Scorecard

  • 2 Previous Papers  (Business Model and Strategic Plan for E. I. duPont de Nemours & Company)

  • NEW APA format INFO (2 Attachments)