B1158 Business Management Assignment, KU, Singapore: Choose a service-based business or organization/brand, and conduct a marketing evaluation
The Assignment
Assessment Overview
The assessment of this module is achieved by one component, an essay that outlines and evaluates the marketing of a service organization via the Chartered Institute of Marketing’s methodology of the 7 Ps of Marketing
2ND DIET SUBMISSION FOR THIS MODULE IS A RESUBMISSION OF THE ORIGINAL WITH IMPROVEMENTS BASED ON FEEDBACK RECIEVED
Assessment Task
Choose a service-based business or organization/brand, and conduct a marketing evaluation based on the “7 Ps” of the services marketing mix. The Essay question is as follows…
How effectively does your chosen service-orientated organization/brand implement the 7Ps of marketing in response to consumer and market analysis?
You are required to consider why they market the way they do. This is implicit in the assignment task and will be a central consideration when a grade is being assigned. Please refer to the marking criteria included in this brief for guidance about how this question should be broken down in your answer.
