answer a question in 1 page for a Communication major

Answer the question in Communication major.


Why is “organizational culture” such a powerful concept for both practicing managers and those who want to have insight into organizational functioning? In what ways does this metaphor for organizing provide a better lens for looking at organizations than the metaphors we’ve considered in previous chapters of this book.


This question is based on our reading on a chapter called “Cultural approaches”. the key concept of this chapters is “prescriptive view of culture, descriptive view of culture, strong cultures, excellent cultures, markers of organizational culture, cultural performances, cultural fragmentation, Schein’s definition of culture,…etc)


please answer the question based on these key terms.

in about 1 page.